VIMEO

2015
Enhance and design the iOS Vimeo app. This involved developing new features, layouts, and optimizing icons/assets. Transitioning the app from IOS7 to IOS8 and for multi-sized devices.

MY ROLE: DESIGNED THE IOS MOBILE AND TABLET APP.

UPLOAD &
SHARE

For our first IOS8 extension I co-designed upload + share. From the camera roll, the user can select Vimeo from the native share sheet. Previously, users would have seen the Apple standard upload sheet, but now, with the iOS 8 extension, it was possible to create our own experience. Users have the same abilities to add privacy, choose file upload quality, and add meta info, but now users can share to people on their device or people they follow on Vimeo. The extension and app take advantage of background actions. So people can continue watching videos or be in another app entirely and the upload will take place in the background, with a notification upon completion.

LOGGED OUT
BROWSING

A new goal for the app was that it could be used for browsing and discovery, and we realized that having a registration barrier was hurting us in pursuit of this goal. We decided to knock down the registration wall and allow users to watch, download and share videos without having to log in. This involved creating a new onboarding flow, new join/login flows independent of onboarding, logged out states for the menu and feeds, plus a whole new series of alerts for actions that would require login (such as liking or commenting on a video).

ONBOARDING

A lot of the feedback I received from friends was that the app was hard to understand. They didn't get what to do once it launched. This problem inspired me to design a few tip screens to get the user ramped up on how things worked.
ashleebeggsdesign@gmail.com