2014 The Vimeo Roku app was getting a refresh, a “Round 2” if you will. This included a facelift but also the addition of the Vimeo on Demand section. Adding this new section gave us the opportunity to rethink the navigation, text entry, selection, and viewing experience. There is a fine balance between creating a cutting edge UI and making something that people will automatically know how to use.
My role: I was the sole designer tasked with adding the Vimeo on Demand section, configuring new navigation patterns, a new search, and a video purchasing flow.